Genesis 48:7

Then they journeyed from Bethel; and there was still some distance to go to Ephrath, and Rachel gave birth, and she suffered severely in her labor.

So Rachel died and was buried on the way to Ephrath (that is, Bethlehem).

“When you go from me today, then you will find two men close to Rachel’s tomb in the territory of Benjamin at Zelzah; and they will say to you, ‘The donkeys which you went to search for have been found. Now behold, your father has ceased to be concerned about the donkeys and is anxious for you, saying, “What shall I do about my son?”’

So Samuel did what Yahweh said and came to Bethlehem. And the elders of the city came trembling to meet him and said, “Do you come in peace?”

“But as for you, Bethlehem Ephrathah, Too little to be among the clans of Judah, From you One will go forth for Me to be ruler in Israel. His goings forth are from everlasting, From the ancient days.”